Become a Content Marketing Influencer
Master SEO, blogs, emails, and more to captivate your audience and build a loyal following.
Why This Program?
Specifically designed for recent graduates, our program bridges the gap between academic knowledge and the practical skills demanded by the industry. Transform your understanding and passion into a career that shapes the future of digital branding.
Content Marketing Program Curriculum
Market-Driven Curriculum for Tomorrow's Digital Leaders
MODULE 1:
Introduction to Digital Branding
Explore the digital landscape's influence on brand identity and strategy.
- The role of content in establishing a digital brand identity.
- Differences and connections between branding and marketing.
- Steps to crafting an effective digital brand strategy.
- Developing unique value propositions for target audiences.
- Techniques for creating engaging web and social media content.
- Basics of blogging and strategies for content distribution.
MODULE 2:
Content Marketing Essentials
Learn to create, strategize, and distribute content that captivates and grows your audience.
MODULE 3:
SEO (Search Engine Optimization)
Master the art of optimizing your online content to improve search engine rankings and visibility.
- Fundamentals of keyword research and its importance in SEO.
- Understanding and implementing on-page SEO techniques.
- The significance of backlinks and off-page SEO strategies.
- Writing engaging and actionable email content.
- Techniques for writing SEO-friendly blog posts.
- Strategies for effective email and blog content distribution.
MODULE 4:
Email & Blog Writing
Craft compelling emails and blogs that inform, engage, and convert your audience.
MODULE 5:
Basic Website Development and Blog Posting
Acquire basic skills in website development and content management for effective blog posting.
- Introduction to HTML and CSS for website customization.
- Principles of user-friendly web design.
- Utilizing content management systems for blog posting.
- Techniques for writing compelling web copy that converts.
- Crafting engaging and shareable social media content.
- Call-to-action strategies for web and social media platforms.
MODULE 6:
Copywriting for Website and Social Media Pages
Develop persuasive copywriting skills for websites and social media to boost engagement and conversions.
MODULE 7:
Social Media
Leverage social media platforms to build and engage with your audience effectively.
- Strategies for content creation and scheduling on major social media platforms.
- Techniques for increasing engagement and building a community.
- Measuring and analyzing social media performance for growth.
Bonus Module: AI-Driven Content Creation
Explore the transformative power of AI in content creation, from ideation to production. Learn to harness AI tools like ChatGPT to craft compelling, efficient, and innovative content.
- Integrating AI Tools: Techniques for utilizing AI for brainstorming ideas and drafting content, enhancing productivity and creativity.
- AI and SEO: Strategies for optimizing AI-generated content to meet SEO standards and improve search engine visibility.
- Creative Content with AI: Maintaining a unique and creative voice in content creation using AI, ensuring originality and engagement.
- Ethics and Best Practices: Navigating the ethical considerations in using AI for content creation, including avoiding plagiarism and ensuring content quality.
DELTA ACHIEVERS: TESTIMONIALS
Rajat Aggarwal.
Growth Manager
I was able to learn performance marketing step by step and experiment throughout the learning process.
Avinash Raj.
Product Marketing Manager
I received comprehensive training in marketing, which has enabled me to transition from a role in growth to leading product marketing.
Minal Tayal.
Growth Specialist
I worked on SEO, website copy, and targeted ads on Facebook & Google. Though much to learn, the experience was invaluable.
Certifications
Your efforts culminate in valuable certifications, marking your expertise in the digital marketing realm.
Upon completion, you'll earn:
- Google Analytics Certification
- SEO Fundamentals: Ahrefs Certification
- Fundamentals of Content Marketing Certification
“Build Your Branding Career Here” – Encourage action with a call to apply, highlighting the streamlined process for recent graduates to join the next cohort.