Become a Performance Marketing Pro
Master ads, SEO, social media, and more to achieve measurable marketing success
Why Our Performance Marketing Program
Designed for career acceleration, our program offers comprehensive training in performance marketing’s critical aspects. From analytics and paid advertising to ROI analysis, we prepare you for high-demand roles in the digital marketing landscape.
Performance Marketing Program Curriculum
Market-Driven Curriculum for Tomorrow's Digital Leaders
MODULE 1:
Performance Marketing Fundamentals
Introduction to the core concepts and strategies of performance marketing. Introduction to Performance Marketing
- Introduction to Performance Marketing
- Understanding Marketing Funnels
- Introduction to MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads)
- Fundamentals of Google Analytics
- Excel for Marketers: Data Analysis Techniques
- Interpreting User Behavior and Conversion Tracking
MODULE 2:
Analytics Mastery
Dive deep into the analytics that drive marketing decisions. Learn to measure, interpret, and apply data insights.
MODULE 3:
Paid Advertising: Google Campaigns
Detailed strategies for creating, managing, and optimizing Google Ads.
- Google Ads Setup and Management
- Strategies for Search and Display Networks
- Campaign Optimization and ROI Analysis
- Tracking and Analytics for Google Ads
- Crafting Effective Ads on Facebook and Instagram
- Audience Targeting and Retargeting
- Ad Performance Analysis and Optimization
MODULE 4:
Paid Advertising: Facebook & Instagram Campaigns
Tactics for leveraging Facebook and Instagram for advertising.
MODULE 5:
Retargeting Strategies
Techniques for engaging interested audiences to enhance conversion rates.
- Principles of Retargeting
- Retargeting Campaign Implementation
- Retargeting Success Optimization
- Advanced Tracking Techniques for Performance Marketing
- Comprehensive ROI Analysis
- Utilizing Data for Strategic Decision-Making
MODULE 6:
Tracking and ROI Analysis
Develop the ability to meticulously track campaign performance and calculate the return on investment.
MODULE 7:
LinkedIn Advertising
Explore the unique advantages of LinkedIn as a platform for professional and B2B advertising.
- Building Effective LinkedIn Advertising Campaigns
- Targeting and Content Strategies for LinkedIn
- Measuring and Optimizing LinkedIn Ad Performance
Bonus Module: CRM and Sales Enablement
Dive into the integration of CRM systems for tracking and enhancing sales
performance through strategic enablement tools.
- Master CRM for Performance Marketing: Leverage data for insights and marketing strategies.
- Sales Enablement Strategies: Empower your team to sell smarter.
- Optimize Sales with CRM Data: Track, segment, personalize, and boost efficiency.
- CRM & Marketing Integration: Enhance lead gen & conversion rates.
DELTA ACHIEVERS: TESTIMONIALS
Rajat Aggarwal.
Growth Manager
I was able to learn performance marketing step by step and experiment throughout the learning process.
Avinash Raj.
Product Marketing Manager
I received comprehensive training in marketing, which has enabled me to transition from a role in growth to leading product marketing.
Minal Tayal.
Growth Specialist
I worked on SEO, website copy, and targeted ads on Facebook & Google. Though much to learn, the experience was invaluable.
Certifications
Your efforts culminate in valuable certifications, marking your expertise in the digital marketing realm.
Upon completion, you'll earn:
- Google Analytics Certification
- Google Ads Basic Certification
- Facebook Ads Basic Certification
- Fundamentals of Content Marketing Certification
“Launch Your Marketing Career with Confidence” – A direct invitation for recent graduates to apply, promising a comprehensive education and career support tailored to their needs.